4P - PRODUCT , PLACE , PRICE AND PROMOTION


 

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PLACE 📍

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  Mirnaz Roomstay uses the official website which is mirnazroomstay.com for direct online bookings, especially during the festive season. Mirnaz roomstay also uses social media like Facebook and Instagram to promote pictures and visual content, actively with booking notices, operating hours and a contact phone number.  The effectiveness of channels such as the website provides full control over the customer’s accommodation experience. As for social media, it is suitable for reaching local customers regardless of the age. Instagram and Facebook content provides a strong visual impact to users.  The improvement suggestion for Mirnaz Roomstay is to improve the website system and customer booking experience by adding a complete booking system with a calendar and payment options. The website also supports multiple languages like Malay, English and Mandarin.  In addition, Mirnaz Roomstay can also expand their channels by using platforms like Agoda, Airbnb and Booking.com a...
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PRODUCT 🏡

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 In the marketing mix offered by Mirnaz roomstay in the product section, Mirnaz roomstay has provided 11 rooms in total to accommodate customers at one time. In addition, Mirnaz roomstay has also provided 4 different types of accommodation rooms including  cottage pelangi ,  kayu traditional , deluxe cabin, deluxe family cabin according to the suitability of customers staying at mirnaz roomstay. For the  cottage pelangi room, it can accommodate 2 people and 1 child and it covers basic needs such as a toilet in the room, towels and other basic facilities listed and finally the  cottage pelangi  room also provides 1 queen bed, air conditioning, prayer rug, kettle in the room. Next for the  kayu traditional room is suitable for customers who want a room with a village atmosphere, this room is also not large but can accommodate 2 adults and 1 child, the same needs as other rooms such as towels, mineral water, shower gel and iron clothes and for this kayu t...
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PRICE 🏷️

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  Through an assessment of the pricing elements set by Mirnaz Homestay, it has been shown that the pricing structure applied is in line with the facilities and experiences offered to customers. The prices for each type of room vary according to capacity, and the prices for this homestay frequently change depending on the situation, especially during school holiday periods. Additionally, prices are calculated based on the views or facilities available at that time. According to the Mirnaz Homestay website, the price for the Deluxe Family Cabin, which can accommodate 8 people, is RM300. Based on current information, the price for one night at Mirnaz Homestay for the Deluxe Cabin is RM170, with complete amenities such as a queen bed, an extra single bed, air conditioning, towels, snacks, a prayer mat, and an electric kettle. This price is considered reasonable and offers commensurate value to customers. Furthermore, this room offers connecting rooms upon request, making it a suitable ...
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