PROMOTION 📢


1. Strategic Use of Social Media Promotions
Mirnaz Roomstay actively showcases promotional offers on platforms like Facebook, Instagram, and TikTok. For instance, they regularly feature posts highlighting “LANJUTAN PROMOSI TERLAJAK MURAHHHH” (extended super-cheap promo) and “DISKAUN RM100 WEYYYYY!! OFFER TINGGAL RM80…”, creating excitement and urgency 
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. These posts often include travel-friendly visuals, engaging copy in Malay to connect with local audiences, and clear instructions to book via their Facebook page—making it easy for followers to act fast on deals.

2. Time‑Sensitive, Limited‑Period Offers
Mirnaz frequently runs time-bound promotions to create a sense of urgency. A past promo, for example, was valid only from 2 January to 29 March 2025 . Other offers have target deadlines such as “sampai 31 Ogos” (until August 31) 
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. By communicating both start and end dates clearly, they incentivize prompt bookings, tap into the fear of missing out (FOMO), and accelerate guest conversion.

3. Cross‑Channel Deal Listings
Mirnaz Roomstay doesn’t limit its promotions to its own social channels: it also partners with third-party booking platforms like Airpaz (“Get promo & deals…”) 
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 and Trip.com (“Harga bilik: RM150… sekarang ada promosi sampai 31 Ogos...”) 
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. This dual-channel approach ensures visibility both within their own audience and among travelers searching across multiple travel websites—broadening their reach and reinforcing legitimacy.

4. Bundle Amenities with Promotions
According to user feedback on Trip.com, Mirnaz advertises value-added amenities included in promotional pricing—such as air-conditioned rooms, private parking, use of a kitchen, Coway water dispenser, gas stove, and family-friendly facilities including a swimming pool 
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. This helps boost perceived value, showing that the promotion isn’t just about a cheaper price but a package of enhanced comfort and convenience.

5. Visual Appeal & Customer Experience Messaging
Promotional content often features compelling visuals of green paddy fields, chalet interiors, and cozy outdoor settings shared on Instagram and Facebook 
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. They also incorporate authentic guest reviews praising cleanliness, ease of check‑in, tranquility, and privacy—reinforcing the promotional appeal with credible user experiences . This messaging strategy not only highlights the discounted prices but also emphasizes a memorable stay, helping reinforce their brand positioning.




 

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